Challenge
Users were dropping during product exploration and checkout, limiting revenue growth.
E-Commerce
E-Commerce Growth
Optimized growth funnels for product discovery, checkout flow, and retention.
Solution
Improved category flow, PDP clarity, trust components, and checkout simplification while aligning with acquisition campaigns.
Outcomes
- - Smoother buyer journey from discovery to checkout
- - Higher conversion momentum on core products
- - Better alignment between ads and onsite experience